Our Work
Stratëus Group enhances global and local business reputation and market presence in North Africa. Learn how our strategic public affairs and crisis communication solutions drive business growth and positive media coverage.
Strengthening Market Presence for a Global Tech Leader in North Africa
The Challenge
A global social media and technology company sought to enhance its public presence and stakeholder relationships in Morocco and Tunisia. The goal was to promote its suite of applications and position itself as a responsible digital player in these dynamic markets.
Our Solution
Stratëus Group leveraged its deep market knowledge and corporate affairs expertise to develop a strategic communication plan. We crafted tailored narratives highlighting the company’s commitment to innovation and support for local businesses. By proactively engaging with key stakeholders—including government entities, NGOs, and community leaders—we built trust and fostered collaboration. Through targeted media engagements and press briefings, we amplified positive coverage and enhanced the company’s reputation.
The Results
Our efforts yielded significant impact. We secured over 450 positive press articles, effectively communicating the company’s initiatives and enhancing its reputation. More than 10 successful press briefings fostered deeper understanding and support among stakeholders. The company solidified its position as a responsible and influential digital player in Morocco and Tunisia, establishing a foundation for ongoing collaboration and sustained goodwill.
Solidifying Market Leadership for a Global Telecommunications Innovator in Morocco
The Challenge
A multinational telecommunications infrastructure company sought to enhance its public and media relations in Morocco to reinforce its position as a leader in new technologies, particularly in a next generation technology not deployed yet in the country. The objectives were to engage key stakeholders and increase visibility in a competitive and rapidly evolving market.
Our Solution
Stratëus Group developed a strategic public relations plan focused on industry partnerships, media engagement, signature events, and making complex technical topics accessible to a wider audience. We forged strong partnerships with influential media outlets and key stakeholders to ensure sustained positive coverage. By executing targeted events, crafting compelling content, and managing proactive media relations, we amplified the company’s impact and presence in the Moroccan tech industry.
The Results
Our strategic efforts significantly boosted the company’s media presence and solidified its leadership position in Morocco. The enhanced visibility and strengthened relationships with media executives and stakeholders positioned the company as a prominent and trusted leader in new technologies. This success not only increased brand recognition but also fostered ongoing collaboration and support from key industry players, contributing to the company’s sustained growth and influence in the region.
Enhancing Digital Presence for a Leading Maritime and Industrial Hub in North Africa
The Challenge
A prominent maritime and industrial complex in North Africa aimed to strengthen its social media presence and maintain its position as a leading hub in Africa and the Mediterranean. The objective was to engage both international and local audiences, highlighting its strategic importance and initiatives in a competitive global market.
Our Solution
Stratëus Group crafted a strategic digital communication plan to elevate the client’s online presence. We focused on content creation, community management, and engagement across key social media platforms, including LinkedIn, X, Facebook, and Instagram. By reinforcing the client’s leadership in the maritime and industrial sectors and showcasing its corporate social responsibility initiatives, we aimed to attract and engage a targeted audience of experts, investors, and opinion leaders.
The Results
Our tailored social media strategy significantly bolstered the client’s online communication. The enhanced digital presence led to increased engagement and recognition from both national and international audiences. The client’s social media channels became authoritative sources of information, frequently cited by media outlets. This strengthened their position as a leading maritime and industrial hub and fostered deeper connections with key stakeholders, supporting their ongoing growth and influence in the region.
Safeguarding Reputation for a Global Security Solutions Leader in North Africa
The Challenge
A multinational security solutions company faced significant reputational challenges due to negative media coverage influenced by local stakeholders following the implementation of a critical fiscal policy change involoving its technology. This situation threatened its license to operate in Morocco and the broader Mediterranean region, posing substantial risks to its reputation and business operations.
Our Solution
Stratëus Group developed a comprehensive crisis communication strategy to protect the client’s reputation and address misconceptions. We engaged in targeted one-on-one educational meetings with key media representatives and opinion leaders to clarify the complex issues involved. By providing clear and accurate information from both the client and relevant authorities, we helped stakeholders gain a factual understanding of the situation, ensuring that the narrative was based on accurate and balanced information.
The Results
Our strategic efforts led to the publication of educational articles that clarified the company’s global leadership in its sector. The company’s name was largely removed from critical articles after media professionals understood the issues related to the policy change. Ultimately, the company re-emerged as a respected player in the industry, maintaining its license to operate and reinforcing its international stature in high-stakes markets.
Enhancing Crisis Communication Preparedness for a Global Industrial Leader Across Africa
The Challenge
A leading global industrial gases and services company sought to equip its country managers from 14 African countries with the skills to handle crisis communication effectively. The objective was to ensure that managers across diverse regions were prepared to respond confidently and appropriately in high-pressure situations involving media and key stakeholders.
Our Solution
Stratëus Group developed and delivered a comprehensive crisis communication training program tailored for the company’s managers operating in 14 African nations. We focused on familiarizing them with media dynamics and preparing them for interactions with journalists, local authorities, and influential stakeholders during crises. The training included intensive workshops, media training sessions, and crisis simulation exercises that placed participants in realistic, high-stress scenarios, replicating potential challenges they might face in their respective countries.
The Results
Our tailored training and simulations successfully prepared the company’s managers to manage crisis situations with confidence across multiple regions. Participants gained practical experience in handling media interactions and responding effectively to various stakeholders under pressure. As a result, the managers were better equipped to manage potential crises, enhancing the company’s overall resilience and reputation across the continent.
Take your business to the next level
Address: 3, Brahim Bnou Adham Street – Maarif, 20340 Casablanca, Morocco.
Phone: +212 (0)522 25 21 22
Fax: +212 (0)522 98 48 26
Email: info@strateusgroup.com